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Beyond Bordeaux: How Yinchuan Is Defining China’s Own Wine Identity

At the Yinchuan Wine Expo, I explored China’s evolving wine scene through a commercial lens—uncovering why Marselan is becoming the nation’s signature grape, how boutique wineries are redefining style, and what’s driving domestic wine preferences. From Bordeaux-inspired reds to low-alcohol trends and booming wine tourism, this deep dive into consumer shifts, import-export insights, and market trends paints a vivid picture of China’s wine future.

People wandering on the Yinchuan Wine Expo Trade floorMask for the hero image
About Margaret

Over Margaret


Ik ben Margot van Lieshout-Koopmans en ben de dame achter “Wine with Margaret”. Ik doe dingen graag net even wat anders dan anderen. Ik ben denk ik niet zo van ‘de regeltjes’, er valt namelijk zoveel te ontdekken, te leren, te zien, wanneer je ‘je stoute schoenen’ aantrekt en je mee laat voeren in het moment, “gewoon mee op reis gaat”. Ik hou er dan ook van om die “andere dingen” dan ook te delen, mijn ontdekkingen in de wijnwereld, m’n mening en visie over te geven. Het kan zo gek niet in ieder geval.

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People wandering on the Yinchuan Wine Expo Trade floor

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