Wine with Margaret

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Your Brand Is the Algorithm: Why SEO Starts with Story

Most wine brands chase visibility. The smart ones start with clarity. Learn why your brand story, not your keywords, is what makes Google and your audience truly connect, and how clarity becomes your most powerful form of digital influence.

A warm vineyard landscape at sunrise gradually transitions into a digital grid overlay, representing how wine brands merge authentic storytelling with modern SEO and digital strategy.Mask for the hero image
About Margaret

About Margaret


I’m Margot van Lieshout-Koopmans, the lady behind “Wine with Margaret.” I like to do things just a little differently than others. I like to bend the rules where I can, just simply following them, you miss out on so many great discoveries. I Just dare to step out of my comfort zone when it comes to certain things and go with the flow — simply embark on the journey. I love sharing those “different ideas,” my discoveries in the world of wine, and offering you my opinions and vision on certain topics. Nothing can be too crazy, really!

Recent Articles


A warm vineyard landscape at sunrise gradually transitions into a digital grid overlay, representing how wine brands merge authentic storytelling with modern SEO and digital strategy.

Your Brand Is the Algorithm: Why SEO Starts with Story

Most wine brands chase visibility. The smart ones start with clarity. Learn why your brand story, not your keywords, is what makes Google and your...

October 7, 2025 / Wine Marketing

Cape Wine 2025 in Cape Town – showcasing South African wine trends, premium wines, sustainability and the new WoSA branding ‘There’s Sunshine Inside’.

Cape Wine 2025: The South African Wine Trends You Need to Know

At Cape Wine 2025, South African wine revealed a future filled with optimism: WoSA’s bold rebrand, Chenin Blanc’s international spotlight,...

October 7, 2025 / Wine Trends

The tasted wines of Tramin in one view image, and a selfie of me.

Soul of the Alps: Tasting Cantina Tramin’s Iconic Alpine Wines from Alto Adige

Take a deep dive into Cantina Tramin, the heart of Alpine winemaking in Alto Adige. In this tasting review, we explore five soulful wines, the story...

July 12, 2025 / Tasting

Bottles of Chinese Marselan, the real Marselan grapes and me tasting Marselan wines

Why Marselan Might Be China’s Most Promising Red Grape

Marselan is quickly becoming one of the most talked-about red grape varieties in China—and for good reason. Originally bred in France as a cross...

July 9, 2025 / Grape Variety

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